Our Journey

Vintage Charm x Scandi Minimalism

Hey there! I'm Christine, the heart behind Alula Jewelry. Back in 2020, I began shaping the vision for this little gem, and by 2023, we swung open our doors. Our mission? Providing you with hassle-free, affordable pieces tailored for the modern woman on the go.

Picture the Alula Collection: vintage glam vibes seamlessly blending with Scandi simplicity, inspired by the timeless beauty of the Alula Deserts and my Scandinavian roots. As a fashion designer turned jewelry creator, I'm all about good designs – it's in the details for me. Nothing's a coincidence; it's about making you feel special, confident, and relaxed about your jewelry, knowing they can stand the test of everyday life.


Now, a few years later, I'm thrilled to welcome you to my world of jewelry designed to brighten your day! Alula is more than a brand; it's a one-woman-driven small business from Norway, and I can't wait to share its unique charm with you!

Our Vision

To Provide You with Go-To Jewelry That Stands the Test of Time

Our vision is simple yet deeply personal. We want to provide you with the jewelry pieces you reach for every day when you open your jewelry box. We understand the importance of durability and radiance in every piece, ensuring that it seamlessly fits into your life, adding ease and elegance to your daily moments.

Sustainable Packaging

With A Personalized Touch from Us to You

At Alula, we want the experience of opening your Alula package to be more than just a moment—it should be a celebration. We infuse every package with a personal touch, ensuring that from packaging to delivery, every detail is handled with care. Our commitment to sustainability is evident in our choice of materials; our packaging is either recyclable or crafted from recycled materials, allowing you to revel not only in the beauty of your new piece but also in the positive impact on the environment.

CRAFTMANSHIP & QUALITY

How Our Jewelry Comes to Life!

Our jewelry is a testament to artistry and excellence, proudly crafted in China. We partner with trusted manufacturers boasting over 15 years of expertise, merging modern technology with traditional craftsmanship and the finest materials. The result is not just beautiful jewelry; it's a lasting legacy of quality.

Connect with us

Join Our Inner Circle

Join us on Instagram, Facebook, TikTok, and Pinterest to dive into the Alula world! Be the first to see new collections and exclusive offers, peek behind the scenes, and share your special Alula moments with our community using #AlulaJewelry.